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Retail Marketing solutions
Deliver impactful messages at the shelf
Engage: One-Stop Shop In-Store Marketing Platform
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Run Dynamic Campaigns In-Store
Engage with shoppers via digital content delivered at the shelf, on schedule, automatically.
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Real-time monitoring
Measure the real-time impact of campaigns and generate real-time 360º insights for understanding customer behaviors.
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Monetize foot traffic
Leverage retail media ad spend & foot traffic to create an additional revenue stream at the shelf.
How the Engage family of products works in-store
Our turnkey solution integrates hardware, software, and analytics to effortlessly run dynamic in-store marketing campaigns.
Why Engage works for you
Create new revenue streams
Easily deliver digital campaigns to encourage purchasing and generate sales at the moment when it makes the most impact on the shoppers.
Strengthen brand partnerships
Protect and grow promotional revenue and give CPG brands cost-effective, targeted access to shoppers.
Enhance your ESG commitment
By eliminating paper waste and reducing your carbon footprint through efficient promotional signage.
Create interactive experiences in-store
Create campaigns beyond promotions that offer brand experiences in-store and get to know your customers better through their interaction.
Ignite sales and captivate customers with cutting-edge digital campaigns in-store
Automate campaigns with one click
With Engage software you can easily schedule and automate new content through playlists associated with in-store touchpoints — individually, by group, or through an entire retail chain with just one click.
Measure and benchmark campaign performance
Determine campaign performance — product by product — and benchmark it against your store and other products’ performance. Get comprehensive reports on campaign execution with shelf images taken throughout the campaign.
Monoprix + Revitalift
The challenge: Trial campaign on the impact of content
Customer goal: Price promotion with consumer & benefit-oriented content
Results: 65.21% of sales uplift in 4 months (with 2 baseline campaigns and 2 promotions)
CCEP Belsize Park
The challenges: Campaign on product upsell
Customer goal: Product push, upsell on a particular product advertised on the rails.
Results: 188% increase in sales on the main product advertised in 60 days vs. previous sales trends.
*Compared to products of the same brand (diet, zero, etc.), the promoted products performed better by a minimum of 21%.
*Other products of the same brands (diet, zero, etc.) have all seen an upsell between 33% and 165% over the same period.
- Precise and agile campaign programming and execution directly at the shelf.
- Integration of marketing content with accurate price information on in-store touchpoints.
- Flexibility of in-store touchpoints, customizable to store concepts, available space, and marketing objectives (size, color options, dynamic or static content).
- Comprehensive analytics offering monitoring of execution, analysis of foot traffic, proximity, and dwell time via sensors, along with performance measurement through shopper data analytics.
Engage offers an in-store marketing platform, empowering both retailers and brands to launch digital campaigns directly within physical stores. Leveraging Shelf Edge rails and V700/ESLs strategically positioned at the shelf, Engage ensures messages are delivered precisely when and where shoppers are making purchasing decisions. These dynamic digital campaigns not only captivate shoppers but also optimize ad spend returns for brands, while simultaneously driving additional revenues for retailers.
Engage acts as an intermediary between retailers and brands, encouraging the use of self-service tools to facilitate content publication and ensure retailers profit from selling ad space.
Engage offers extensive customization options to adapt to diverse retail environments. Content can be tailored to suit specific needs, ensuring relevance and effectiveness. Additionally, various hardware configurations, such as rails of different lengths and monitors of different sizes (ranging from 60cm to 120cm) including options like LCD or e-paper displays, can be implemented to match the requirements of different retail spaces. Clients can leverage our API to seamlessly integrate Engage with their CMS, allowing for comprehensive customization and integration tailored to their unique environment and objectives.
Get detailed information on the Engage family of products
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