Category optimization

VusionGroup’s Category Optimization empowers retailers to enhance decision-making processes related to assortment, merchandising, promotions, and inventory helping both retailers and CPGs save time and boost performance.

Our unique expertise for Category Optimization

VusionGroup’s Category Optimization analyzes transactional, loyalty card, supply chain and external data to generate a comprehensive view of product consumption and performance to uncover optimization opportunities, model predictive scenarios, and provide actionable recommendations to elevate product categories.

Why Consider Category Optimization?

  • Build Your Assortments Effectively

    Leverage shopper data to efficiently and quickly refine product selection and maximize category performance.

  • Maximize your sales potential

    Use AI to customize planograms per store, boosting sales by enhancing local relevance. 

  • Construct Effective Pricing & Promotions Strategies

    Implement flexible pricing adjustments to optimize profitability and reduce ineffective promotions.

  • Monitor Inventory Proactively

    Monitor inventory in real-time to avoid stock issues and improve product availability.

Key Figures

Plan Assortments Efficiently

Achieve a 50% time reduction in assortment planning, up to +5% margin impact on processed categories, and an average +3-point increase in sales share.

Streamline Merchandising Efforts

Reduce merchandising time by 30%, boost sales by +0.3% with tailored placements, and achieve +80% planogram compliance, with each point adding +0.02% to sales.

Optimize Pricing & Promotions

Boost sales by 0.5% with flexible pricing, increase promotional sales by 3%, and improve margins by 0.75 points.

Manage Inventory Proactively

Save time on inventory management and reduce losses by identifying out-of-stock causes.

What Food Waste Management Can Do For Your Store

Assortment Optimization

Optimize category clustering to meet consumer needs.

Tailor assortments by store for optimal performance.

Track in-store assortment effectiveness for sales impact.

Merchandising Optimization

Develop category-specific merchandising strategies.

Track in-store merchandising performance.

Pinpoint consumer demand within categories.

Pricing & Promotions Optimization

Automate promotional selections to achieve your goals.

Anticipate promo-driven demand and adjust selection with suppliers.

Track and assess the promotional impact on category growth.

Inventory & Availability Optimization

Identify out-of-stock causes and assess lost revenue.

Monitor product availability across channels, minimizing revenue losses.

Forecast inventory needs to prevent stock imbalances.

We’re here to help make your store smarter and more efficient.