POCO, the leading German discount furniture retailer, selects SES-imagotag

SES-imagotag, (Euronext: SESL, FR0010282822) the global leader in digital solutions for physical retail, today announced that it has been selected by POCO, a leading furniture retailer in Germany, to equip all its stores with the VUSION Retail IoT cloud platform.

Spread over three years, the contract covers the full roll-out of POCO locations with SES-imagotag’s Cloud solution and latest IoT technology. All sections (large furniture, linen, DIY, homeware…) will be equipped with on average over 10,000 smart connected labels per store.

By selecting VUSION, the German retailer will be able to optimize pricing and promotion processes, enabling its personnel to spend more time on higher-value-added tasks and customer service. At the same time and thanks to the Cloud platform developed by SES-imagotag, POCO will ensure a seamless omnichannel synchronization (price, promotion, product information…) between its online and offline channels.

Sebastian Schrader, Head of Organization at POCO, commented: “At POCO, we are on a journey to digitize our stores and processes, and we are delighted to work with SES-imagotag to achieve this mission. As demand evolves rapidly, we must continue to modernize our locations to empower our staff and to better serve customers.”

Sébastien Fourcy, SEVP EMEA at SES-imagotag, concluded: “POCO is without a doubt a pioneer in its market, and we are delighted to partner with them on their digital transformation journey. We are thankful for their trust in our technology and expertise. More than ever, both our teams will be fully dedicated to make this contract a success for everyone.”