Leading French telco Free selects SES-imagotag to digitize its stores

SES-imagotag, (Euronext: SESL, FR0010282822) the global leader in digital solutions for physical retail, today announced that it has been chosen by Free, a leading French telecom operator, to digitize its physical stores in France.

After a successful first wave of 150 locations, the roll-out of the VUSION solution will continue in 2022 within the Free network. The store installations are undertaken in full autonomy by Free thanks to a “plug & play” solution developed by SES-imagotag, while benefiting from remote support by the customer service teams of the Group.

Thanks to VUSION, Free will have the opportunity to substantially improve daily operations in its stores, while enhancing shopping experience for its end customers. Moreover, the Cloud platform developed by SES-imagotag will guarantee a perfect, seamless, omnichannel price, promotion and product information synchronization across all their channels (physical and online).

Sébastien Fourcy, SEVP EMEA at SES-imagotag concluded: “To partner with Free to modernize their physical stores is a real source of motivation for our teams. We are eager to deploy our VUSION technology and our Cloud platform in their locations to make them more efficient and to offer an overall better experience to their customers.”