Sephora chooses SES-imagotag for its stores in France

SES-imagotag successfully implemented its VUSION Digital Tags Solution in over 300 Sephora stores in France.

This major deployment of HF interactive color labels confirms the relevance of the SES-imagotag solution that is high-performing, light and easy to install and its perfect suitability to the cosmetics, care, beauty and luxury environments. The choice of Sephora is in line with its strategy of digitizing sales outlets so as to improve shoppers’ in-store experience.

Thierry Gadou, CEO of SES-imagotag, concluded: “This new important success allows SES-imagotag to demonstrate how relevant its overall product range is by widening its application to the cosmetics and perfume worlds. In this specific sector, Sephora has realized the importance given by shoppers to the brand image conveyed by the retailer and the need for in-store interactivity and is thereby making connected ESLs central to its growth strategy. This order again highlights the ever-more important role played by ESLs as the major solution available to retailers to promote loyalty and win over new customers in an extremely competitive environment.”