Marks & Spencer

Marks&Spencer, the major British multinational retailer

Overview

Marks and Spencer is a major British multinational retailer that specialises in clothing, home products and luxury food products. The simply food stores are known for innovative, great value products, convenient high-quality food, healthy cooking inspiration. Together with SES-imagotag’s partner, Market Hub, ESL technology was applied to their store in London in order to improve operational efficiencies.

Requirements

Marks & Spencer went for a complete installation of Electronic Shelf Label technology as well as Market Hub solutions to its store on Fenchurch Street London with the objective of exploring the potential of how ESL technology can improve operational efficiencies within their convenience store. Marks & Spencer expected the assistance in operational efficiencies, waste reduction, customer engagement and price integrity.

Realization

Enhancing the experience of demanding customers was realized by utilizing NFC technology and in-store mapping. A complete integration with the stores existing centralized systems was accomplished and Marks & Spencer highlights the positive impact of ESL on its staff as the replacement of paper labels reduced their effort with label accuracy and allows employees to allocate more time for customer needs.

Outcome

As the store is currently on trial the benefits of upgrading to ESL technology are still being recorded with the aim of assisting operational efficiencies, waste reduction, customer engagement and price integrity. Currently, the most notable impact that has been provided is a morale boost within store, the staff has praised the replacement of paper tickets due to the lengthy and tedious process behind maintaining them as this allows them to allocate more time for the customer needs.